Sarah A. Mushtaq
Hecht_Warehouse_Sarah_Mushtaq_001_b.png

HECHT WAREHOUSE | Brand Identity • UX • UI • Print • Marketing

Brand Identity • UX • UI • Print • Marketing

Brand Identity • UX • UI • Print • Marketing

Brand Identity • UX • UI • Print • Marketing

Hecht Warehouse

 We were tasked with creating an entire suite of communications to convey the firm’s new vision for Ivy City: a logo, tagline, digital presence, printed collateral, and environmental graphics. 

We were tasked with creating an entire suite of communications to convey the firm’s new vision for Ivy City: a logo, tagline, digital presence, printed collateral, and environmental graphics. 

 The goal was to create a memorable brand identity, drawing inspiration from the building’s historic, retro-chic, larger than life architecture.  

The goal was to create a memorable brand identity, drawing inspiration from the building’s historic, retro-chic, larger than life architecture.  

The site was named a Webby Award Honoree in 2016

The site was named a Webby Award Honoree in 2016

 For this project, we embraced and promoted the concept of “living on the edge”. Using a monochromatic color scheme of black, white, and yellow, our goal was to make a bold statement.  

For this project, we embraced and promoted the concept of “living on the edge”. Using a monochromatic color scheme of black, white, and yellow, our goal was to make a bold statement.  

42d3bd8811b202e8f7b91feeabbf2933.jpg
Hecht_Warehouse_Sarah_Mushtaq_012.jpeg
b4f2f408d6c4fcdbf6c8815d97dca1b5_max_1024_800.jpg
Recipient of a Hatch Award for Brand Identity System

Recipient of a Hatch Award for Brand Identity System

And 2016 NAHB Multifamily Awards for Best Property Website

And 2016 NAHB Multifamily Awards for Best Property Website