Hecht Warehouse

We were tasked with creating an entire suite of communications to convey the firm’s new vision for Ivy City: a logo, tagline, digital presence, printed collateral, and environmental graphics. 

The goal was to create a memorable brand identity, drawing inspiration from the building’s historic, retro-chic, larger than life architecture.  

For this project, we embraced and promoted the concept of “living on the edge”. Using a monochromatic color scheme of black, white, and yellow, our goal was to make a bold statement.